F01
Audience overlap, shared
Both sides compare who their audiences are, using the numbers each platform already gives.
- Compared
- Ages, places and interests, in totals
- Output
- A one-page overlap summary both sides keep
RealityShow HQ/Way 03 of 03
Partnerships. Sharing data so both sides reach a goal, quarter after quarter.
Ongoing, quarter after quarter. You give data, tracking, a share or a fee, and a named goal. We measure a shared dashboard where each side sees what it brought.
Film in the editWhat it is
A partnership is the longest and deepest way to work with us. Both sides name one goal, bring their own audiences and share the numbers in one place. Each side sees what it brought, and each quarter we keep what worked and set the next goal.
Formats · 8
The formats, and what each one delivers.
F02
Tagged links and referral codes
Each side gets its own links and codes, so every visit, sign-up or sale is credited to the side that sent it.
- Links
- utm_source, utm_medium and utm_campaign on every one
- Codes
- One code per side, per show or per campaign
F03
Co-built offers
An offer made together for the other side's audience.
- Examples
- A bundle, a bonus for the other audience, a joint free resource
- Tracking
- Its own link and code
F04
List swaps with consent
Each side mails its own list about the other.
- Rule
- No contact is shared without consent
- Measure
- Clicks and sign-ups through each side's tagged link
F05
Shared results dashboards
One page both sides can open that shows what each side brought.
- Shows
- Visits, sign-ups and sales by source tag
- Review
- Together, every month
F06
Revenue share or affiliate deals
A share of sales from the links each side sends.
- Terms
- Written down before launch
- Tracking
- Codes and tagged links per side
F07
Joint funnels
A sign-up page and email series built together, with both brands on it.
- Leads
- Who keeps which leads is agreed in writing before launch
- Measure
- Sign-ups and sales by source
F08
What each audience buys
Which offers each audience clicks and buys, shared in totals.
- Rule
- Totals only, never personal data
- Use
- Picking the next offer and the next goal
How it works
6 steps from the first message to the numbers.
- Name the goalOne number and one date, written down by both sides.
- Agree the inputsData, tracking, a share or a fee, and who does what.
- Set up trackingTagged links and codes for each side, and one shared dashboard.
- Run itEpisodes and shorts on our side; emails, posts or product on yours.
- Review monthlyBoth sides open the dashboard and see what each brought.
- Reset quarterlyKeep what worked, drop what did not and set the next goal.
Example · Scam Rescue TV
Scam Rescue TV and a security company.
Scam Rescue TV follows Mathew helping people rebuild after a scam. The show's free line, Wait Before You Send (855-WAIT-B4-SEND), helps people check a message before they send money. In this example, a company that sells a VPN and online security app shares tagged-link data with the show. The company is made up for the example.
- GoalMore people use the free Wait Before You Send line before they send money, counted each month.
- Show sideScam Rescue TV episodes and shorts mention the company's app with its own referral code.
- Company sideThe company puts the free line in its welcome emails and help pages, with a tagged link.
- DashboardLine visits that came from each side's tags, and app sign-ups from the show's code, on one page both sides open.
- Each quarterBoth sides keep what moved the goal and set the next one.
This is an example of how a partnership would run. It shows no results, and no numbers on this page are real.
Give · get · measure
What each side puts in, and how we count it.
What you give
Data, tracking, a share or a fee, and a named goal
What you get
A shared goal, measured together, and the data to repeat what worked
How we measure
A shared dashboard where each side sees what it brought
Questions · 7
What partners ask about partnerships.
What data do you share?
Totals by source tag: visits, sign-ups and sales. Personal data is never shared without consent.
How is it tracked?
Every link carries utm tags, every show site remembers where a visitor came from for 30 days and carries it to the sign-up, every sign-up email is checked, and leads are grouped by source.
Who keeps the leads?
Agreed in writing before launch, for every joint funnel or offer.
How long does a partnership last?
It is ongoing. We review it every quarter and set the next goal.
What do I give?
Data, tracking, a share or a fee, plus a named goal. Which of these depends on the partnership.
Can we start with a partnership?
Many partners start with a collaboration or an integration, so both sides have numbers before sharing more. If you already have a clear goal and tracking, we can start here.
What if we miss the goal?
We open the dashboard together, change what is not working and set the next quarter's goal.
