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Integrations. Your company inside the show, working toward an objective you pick.

A few weeks to a season, short or long term. You give product, budget or service, and a clear objective. We measure the objective (sign-ups, sales, visits or views), counted with tagged links.

Film in the edit

What it is

An integration puts your product inside the story. We write your product or service into an episode, a segment or a recurring bit. The cast uses it where it fits, the story works toward one number you pick, and tagged links count that number. It runs from a few weeks to a season.

TimeA few weeks to a season, short or long term

ExamplesA product or service written into an episode, a segment or a recurring bit, a sponsored micro show, an ad break on the show's TV site (before, middle, after), a challenge episode with a goal, a product the cast uses

Chalk drawing: a host on stage with a megaphone sends viewers to a store stand

Formats · 6

The formats, and what each one delivers.

F01

Written into an episode

The cast uses your product or service where it fits the story, on camera and in their own words.

Where: The full episode on the show's TV site and the shorts cut from it
Objective: One number you pick: sign-ups, sales, visits or views
Tracking: A tagged link or code shown in the episode and on the episode page
Approval: You approve the plan and see the cut before it goes up

F02

A segment or a recurring bit

A named part of the show that comes back episode after episode, carried by your brand.

Length: Agreed per season
Where: Episodes and the shorts cut from them
Credit: Your brand named in the segment and on screen

F03

A sponsored micro show

A short series inside the show's world, built around your objective.

Format: A set number of shorts or short episodes
Credit: "Presented by" your brand on every one
Tracking: One tagged link or code across the series

F04

An ad break on the show's TV site

Your spot plays before, in the middle of or after an episode on the show's own site.

Slots: Before, middle or after
Creative: Your video, or one we make with the cast
Measure: Clicks and sign-ups through a tagged link

F05

A challenge episode with a goal

An episode built around a goal you set, with the count as part of the story.

Goals: Sign-ups, store visits or a launch
On camera: The cast works toward the goal and the count is shown
Measure: The goal itself, through tagged links or codes

F06

A product the cast uses

You send the product and the cast uses it on camera through the season, where it fits.

What you send: Enough product for the cast for the season
Where it shows: Scenes where it fits, plus the shorts
Measure: A code or tagged link in the episode pages

How it works

6 steps from the first message to the numbers.

Pick the objectiveOne number: sign-ups, sales, store visits or views, and a date.
Pick the showThe show and episode whose audience and story fit your product.
Write the planWhere the product appears and what the cast does with it. You approve it.
Film and cutWe shoot and edit. You see the cut before anything goes up.
Go liveThe episode on the show's TV site and the shorts, each with your tagged link or code.
Count itWe count the objective by source and send you the numbers.

Example · Always Amazing TV

A product written into an Always Amazing TV episode.

Always Amazing TV follows Aja and women starting businesses; the season is called Last Call. In this example, a company that makes online booking forms for small businesses wants sign-ups for its free plan. The company is made up for the example.

ObjectiveSign-ups for the free plan, counted through one tagged link for 30 days after the episode goes up.
In the episodeAja helps a woman starting a catering business take her first bookings, and they build the booking form on camera with the product.
On the siteThe episode page on alwaysamazing.tv carries the tagged link, and an ad break after the episode repeats it.
ShortsShorts cut from the scene point to the same link.
ReportSign-ups by source, sent to the company with the episode and shorts listed.

This is an example of how an integration would run. It shows no results, and any number in it would be a target agreed before filming, not a result.

Give · get · measure

What each side puts in, and how we count it.

What you give

Product, budget or service, and one clear objective

What you get

A story people watch, tied to the number you picked

How we measure

The objective itself (sign-ups, sales, visits or views), counted with tagged links

Questions · 8

What partners ask about integrations.

How is an integration different from an ad?

Your product is part of what happens in the story. The cast uses it where it fits, and the number you picked is counted through tagged links. An ad break on the show's TV site is one format, and it sits next to the story.

What does it cost?

It depends on the show, the format and how long it runs. We talk about it on a call once we know your objective.

Do I approve the episode?

Yes. You approve the plan before we film and you see the cut before anything goes up.

What objective can I pick?

One number: sign-ups, sales, store visits, views or a launch. One clear number makes the episode easier to write and the result easier to read.

Which show would my product be on?

The one whose audience and story fit your product. The six shows in production are listed on the home page.

How long does an integration run?

From a few weeks to a season, short or long term.

Do you promise a number?

No. We set the objective with you, track it and report it as it comes in.

Can we start smaller?

Yes. Many partners start with a collaboration and move up to an integration.