RealityShow HQ · the partner desk of RealityShow.com

Our shows need partners.
Partners get attention from our shows.

The method

Reality TV has sold products for decades. The Kardashians built SKIMS, Duck Dynasty sold duck calls and Fixer Upper filled a shop in Waco. We make shows like that on purpose, about real people and real businesses, to market what they sell.

See the sourced cases ↓How we make the shows

The film

The three ways to work with our shows, in one short film.

Collaborations, integrations and partnerships, shown with the shows we have in production.

Film in the edit

The presentation · 3 chapters

Three ways to work with our shows. Each one takes more time than the one before, goes deeper into the show and shares more numbers.

Chapter 01 of 03

Collaborations. Short, even swaps of attention.

Your account and one of our shows trade a post, a mention or a live of about the same size. Both go up the same week.

Time
A day to a few weeks
You give
A post, a mention, a live
You get
New eyes from a similar audience
We measure
Reach, new followers, profile visits
Read: Collaborations
Our showAudience A Your accountAudience B Our post about you Your post about us Same week, same size Measured by reach, new followers, profile visits Our showAudience A Your accountAudience B Our postabout you Your postabout us Same week,same size

Chapter 02 of 03

Integrations. Your company inside the show, working toward an objective.

We write your product or service into an episode, a segment or a recurring bit, and the story works toward one number you pick.

Time
A few weeks to a season, short or long term
You give
Product, budget or service, and a clear objective
You get
A story people watch, tied to a number you pick
We measure
The objective (sign-ups, sales, visits or views), counted with tagged links
Read: Integrations
You pick one numberSign-ups, sales, visits or viewsWe write your product into an episodeYou approve the plan and the cutThe episode and its shorts go upTagged link or code on screenViewers come through the tagThe show site remembers them for 30 daysWe count the number you pickedSent to you by sourceYou pick one numberSign-ups, sales, visits, viewsWe write your productinto an episodeYou approve the plan and the cutThe episode and itsshorts go upTagged link or code on screenViewers come throughthe tagRemembered for 30 daysWe count the numberyou pickedSent to you by source

Chapter 03 of 03

Partnerships. Sharing data so both sides reach a goal.

Both sides name one goal, bring their own audiences and put the numbers in one place, quarter after quarter.

Time
Ongoing, quarter after quarter
You give
Data, tracking, a share or a fee, and a named goal
You get
A shared goal, measured together, and the data to repeat what worked
We measure
A shared dashboard where each side sees what it brought
Read: Partnerships
Our sideEpisodes, shorts, codes Your sideEmails, app, tagged links Shared dashboard The named goal Each side sees what it brought · reviewed every quarter Our sideEpisodes · shorts Your sideEmails · app · links Shared dashboard The named goal Each side sees what it broughtReviewed every quarter

The ladder

Many partners start with a collaboration and move up. Each step adds time, depth inside the show and numbers we share.

More timeA day · a season · quarter after quarter More depth, more shared numbers 01CollaborationSwap a post, a mention, a live 02IntegrationYour company inside the story 03PartnershipOne goal, one shared dashboard 01 · CollaborationSwap a post, a mention, a live 02 · IntegrationInside the story 03 · PartnershipOne goal, shared data More time, depth and shared numbers

Side by side

The three ways, compared.

Collaborations01 · read the page ↗Integrations02 · read the page ↗Partnerships03 · read the page ↗
In one lineShort, even swaps of attention.Your company inside the show, working toward an objective.Sharing data so both sides reach a goal.
TimeA day to a few weeksA few weeks to a season, short or long termOngoing, quarter after quarter
ExamplesShout-out for shout-out, post for post, collab posts (one post on both accounts), duets and stitches, a guest spot on a live, a cameo in a short, a joint giveawayA product or service written into an episode, a segment or a recurring bit, a sponsored micro show, an ad break on the show's TV site (before, middle, after), a challenge episode with a goal, a product the cast usesAudience overlap shared, tagged links and referral codes, co-built offers, list swaps with consent, shared results dashboards, revenue share or affiliate deals, joint funnels, data on what each audience buys
What you giveA post, a mention, a liveProduct, budget or service, and a clear objectiveData, tracking, a share or a fee, and a named goal
What you getNew eyes from a similar audienceA story people watch, tied to a number you pickA shared goal, measured together, and the data to repeat what worked
How we measureReach, new followers, profile visitsThe objective (sign-ups, sales, visits or views), counted with tagged linksA shared dashboard where each side sees what it brought

01

Collaborations

Short, even swaps of attention.

Time
A day to a few weeks
Examples
Shout-out for shout-out, post for post, collab posts (one post on both accounts), duets and stitches, a guest spot on a live, a cameo in a short, a joint giveaway
What you give
A post, a mention, a live
What you get
New eyes from a similar audience
How we measure
Reach, new followers, profile visits

02

Integrations

Your company inside the show, working toward an objective.

Time
A few weeks to a season, short or long term
Examples
A product or service written into an episode, a segment or a recurring bit, a sponsored micro show, an ad break on the show's TV site (before, middle, after), a challenge episode with a goal, a product the cast uses
What you give
Product, budget or service, and a clear objective
What you get
A story people watch, tied to a number you pick
How we measure
The objective (sign-ups, sales, visits or views), counted with tagged links

03

Partnerships

Sharing data so both sides reach a goal.

Time
Ongoing, quarter after quarter
Examples
Audience overlap shared, tagged links and referral codes, co-built offers, list swaps with consent, shared results dashboards, revenue share or affiliate deals, joint funnels, data on what each audience buys
What you give
Data, tracking, a share or a fee, and a named goal
What you get
A shared goal, measured together, and the data to repeat what worked
How we measure
A shared dashboard where each side sees what it brought

Go deeper

One page for each way. Formats, the steps, a worked example with one of our shows and the questions partners ask.

Shows in production

Six shows on RealityShow.com. Each has its own cast, its own site and its own audience. Partners appear inside them.

All shows on RealityShow.com

The record

Reality TV has a public sales record. These are famous cases with public numbers. They are not typical and they are not a promise. Every number links to where it came from.

Keeping Up with the Kardashians · US

Kylie Cosmetics

Sold: Makeup

In 2019 Coty paid $600 million for 51% of the brand, about $1.2 billion for the whole company.

Retail Dive ↗

Keeping Up with the Kardashians · US

SKIMS

Sold: Shapewear and clothing

Valued at $4 billion in a 2023 funding round.

Bloomberg ↗

Duck Dynasty · US

Duck Commander

Sold: Duck calls and hunting gear

At the show's height the family business did more than $10 million a year and sold over a million duck calls a year.

Hook & Barrel ↗

Fixer Upper · US

Magnolia

Sold: Home goods, a shop and a destination

Their shop in Waco, Texas drew about 1.6 million visitors in 2017, by the city visitors bureau's estimate.

Associated Press ↗

Cake Boss · US

Carlo's Bakery

Sold: Cakes and baked goods

The show took a family bakery in Hoboken to shops in Times Square, Dallas, Orlando, Philadelphia and Las Vegas.

Fox Business ↗

The Real Housewives of New York · US

Skinnygirl

Sold: Low-calorie cocktails

Beam bought the spirits brand in 2011, when it already shipped more than 100,000 nine-liter cases a year.

Business Wire ↗

Hell's Kitchen and his other shows · UK

Gordon Ramsay restaurants

Sold: Restaurants, some named after his shows

His international restaurant business reported £151.8 million in revenue for 2025.

Restaurant Online ↗

Shark Tank · US

Scrub Daddy

Sold: Cleaning sponges

About $100,000 in sales in the 18 months before the episode. About $18 million in the same stretch after it.

ABC News, 2014 ↗

Dragons' Den · UK

Reggae Reggae Sauce

Sold: Barbecue sauce

A follow-up episode reported 40,000 to 50,000 bottles a week. The supermarket had planned on 50,000 in the first year.

Wikipedia, citing the BBC follow-up ↗

Infomercial · US

George Foreman grill

Sold: Countertop grills

More than 100 million grills sold. Salton paid $137.5 million in cash and stock for the right to use his name.

CNBC ↗

YouTube creator · US

Feastables (MrBeast)

Sold: Chocolate and snacks

About $250 million in sales and more than $20 million in profit in 2024, per documents sent to investors.

Fortune, 2025 ↗

Why it works

People trust people

In a Nielsen survey of 30,000 people in 60 countries, 83% said they trust recommendations from people they know.

Nielsen, 2015 ↗

Why it works

Watching feels like knowing

A review of 117 studies with 47,647 people found that feeling you know someone you watch is linked to buying what they recommend.

University of Jyväskylä ↗

How we make the shows

RealityShow 101. Our whole method, free, in 19 modules.

How we find the show inside a real business, film it, post it every day and turn the attention into sales. Read it before a call and you will know how we work.

Open realityshow101.com
Chalk drawing: a TV, a book and a gift, joined by arrows

How we track

Every link we share carries a tag. This is what happens after someone taps one. It is all in place today.

01A link we sharecarries tags02The show siteremembers thesource for 30 days03The sign-upemail is checked04The client's Stats tabgroups leads by source01A link we share carries tags02The show site remembersthe source for 30 days03The sign-up email is checked04The client's Stats tabgroups leads by source
  1. Tags on every linkEach link carries utm_source, utm_medium and utm_campaign, so we know which post or page sent the visit.
  2. 30 days of memoryEvery show site remembers where a visitor came from for 30 days and carries it to the sign-up.
  3. Checked emailsEvery sign-up email is checked before it counts.
  4. Stats by sourceEach client's Stats tab groups leads by source, so a partner's link shows up as its own line.

Contact

Tell us which way you want to work with our shows. Cyrus or someone on the team writes back within a day.